The AI race has become a reality, with ChatGPT propelling the potential power of AI into the mainstream. The rush to popularize, monetize and garner mass adoption by tech behemoths raises numerous red flags. How can AI be deployed on scale, whilst ensuring it’s used in an ethical and responsible manner? Could local and international cooperation with clear regulatory frameworks, and AI tech-industry buy-in for implementing responsible AI be the answer? And if so, is it achievable with a high-stakes, highly lucrative technology with profits at stake?