At its heart, journalism is an empirical profession and it is the journalists job to discover and document the truth. This mission has always been beset by impediments. However, in the post-internet age new challenges have emerged that are vast and complex in their scale. From online echo-chambers to partisan groupthink, and business models that incentivise sensationalism and reward misinformation, the journalist must grapple with assaults on their telos from all directions. How does a media business navigate these complex challenges in the 21st century? And how can an individual journalist reconcile difficult trade-offs and preserve their mission.