James brings a unique perspective to Australian politics, shaped by years in commercial radio in Queensland and NSW. He joined Pauline Hanson’s One Nation in 2015 and has been her chief of staff since 2016, helping steer the party’s federal strategy and operations. In 2024, Ashby became leader of One Nation Queensland, heading the campaign into that year’s state election as candidate for Keppel in Central Queensland, the region he has called home since his teens.